Database Marketing Associate, Subscriptions
Database Marketing Associate, Subscriptions
Endpoints News, a leading B2B media company, was founded in 2016 with a clear mission: deliver the best news product in biopharma and become an essential read for industry leaders across the globe. Seven years later, we now have 164,000 subscribers and a team of journalists and staff in the US, Europe, and Asia. We’re read daily by thousands of innovative biotechs and every top 50 pharmaceutical company in the world. Our editorial ambitions continue to grow as we complement our breaking news and daily analysis with original scoops, in-depth features and live journalism at the industry’s most important gatherings.
We are now a part of the Financial Times family.
Subscriptions are a vital revenue source that supports our independent journalism. As we enter this next phase of expansion, we are looking for an experienced database marketing associate to join our subscriptions commercial operations team and help manage the marketing and customer acquisition data ecosystem for our growing subscriptions business.
The Database Marketing Associate will use a variety of computerized systems and database programs to pull marketing campaign lists, generate reports for marketing and business analysis, and preserve CRM data integrity. This role’s primary focus will be to drive B2B lead generation efforts by leveraging data resources to identify and segment prospects for targeted marketing efforts, including highly personalized e-mail campaigns designed for our target audience(s). In addition, this role will assist with Salesforce CRM administration and work on a variety of routine and ad-hoc tasks involving data to help improve operational efficiency and support sales and marketing.
We are looking for candidates with experience using MS Access (or similar relational databases or SQL-based tools), and working knowledge of SalesForce CRM or other comparable CRM systems.
What You’ll Do
Fulfill requests from marketing team for campaign lists and other data reports
Write database queries in MS Access to pull lists and reports from CRM system
Liaise with marketing communications and sales teams to determine criteria for marketing lists
Extract and integrate desired lists from CRM (SalesForce) system and other sources
Work with third-party data providers to acquire new contact and account data and/or enhance/update existing data to integrate with our CRM (SalesForce)
Generate reports and perform data analysis in order to identify new trends and areas of opportunity
Assist with administration of key systems including our CRM (SalesForce) and marketing email platform (Marketing Cloud)
Maintain data integrity in CRM (SalesForce) system
Other ad-hoc tasks to support sales and marketing
How You’ll Do It
Be an Expert Partner - Through a sophisticated understanding of industry news and developments, as well as a strong knowledge of digital marketing dynamics, you’ll be an invaluable resource for your colleagues to understand our readers/subscribers and to understand how best to engage them..
Benevolent Collaboration - As you coordinate closely with your colleagues across the marketing, sales, tech, finance, and customer success teams, you’ll work to maintain a spirit of benevolence. Endpoints is a fully remote company, and its unique culture is rooted in the mutual understanding that we are all here to actively support one another in our work.
Bias for Action - As you manage the marketing and customer acquisitions data ecosystem and work through problems and issues that arise, you’ll actively bring ideas and solutions to the table, along with a willingness to execute on those in whichever ways you can most help.
Your Skills and Experience
Bachelor’s Degree (BA or BS) from an accredited four-year college or university.
Two or more years of related professional experience (i.e., marketing, database management, investment management industry)
Intermediate/Advanced proficiency with Microsoft Access or similar SQL-based tools used to design and execute complex queries/macros/processes
Proficient in Salesforce.com or other comparable CRM systems
Proficient in MS Office applications. Must be very comfortable working with Excel and MS Access
Conceptual understanding of relational databases
Extremely detail-oriented and process-oriented
Aptitude for analyzing complex problems and developing logical solutions
Ability to communicate in a manner that is clear, concise, and precise
Desire to learn our business and industry in order to improve our targeted marketing efforts
Experience with SalesForce CRM administration
Degree in a logic-oriented major (computer science, mathematics, philosophy, etc.)
Certified Salesforce.com Administrator credential would be a major plus.
Experience with direct mail or e-mail marketing lists
Experience working on large data migration projects
What We Offer
Positive, supportive, and collaborative work culture
Compensation package: Competitive compensation package and annual bonus potential
Health Insurance: You are eligible for participation in Endpoints’ employer-based HMO/PPO plans, with the company covering 60% of your premiums
Dental, Vision, Basic Life and AD&D, Long-Term Disability and Short-Term Disability: You are eligible for participation in these plans with the company covering 100% of your premiums
Optional Additional Life: Offered for employee, spouse and/or dependents, up to $200,000
401K: Endpoints will match 100% of the first 3% of an employee’s contribution; followed by 50% match of the next 2%.
Company Holidays: The entire company is off on MLK Day, Washington’s Birthday, Good Friday, Memorial Day, Juneteenth, the 4th of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas, and New Year’s Day. On the days between Christmas and New Year’s Day, we work half-time
Paid Time Off: Generous PTO offered annually, accrued bi-weekly to use for anything you need it for!
Phone/ Internet stipend: Monthly stipend for mobile phone and home internet.
Flexible spending and dependent care accounts
HealthiestYou: See a doctor/ mental health professional/ nutritionist on your time and online! Endpoints pays for 100% of this premium for Employee, spouse and eligible dependents.
Laptop and Equipment
$500 Annual home office stipend
Base Salary Range: $80,000-$95,000
It's important to note that salary information provided in job descriptions is subject to change and may be dependent on a variety of factors such as location, experience, and qualifications. The salary range provided is meant to give potential applicants an idea of the compensation they can expect, but it is not a guarantee of a specific salary. Actual salary may vary based on individual factors and negotiations. We are an equal opportunity employer and do not discriminate based on salary history or other personal factors.